A Star Wars Mystery

Posted June 12, 1999 at 2:11 am No Comments
Poor George Lucas.  He may make millions of dollars selling action figures and t-shirts, but unlike other movie directors, he’ll never be able to make a cent through product placement deals.  Sometimes I imagine how funny it would be be if he decided to sell out entirely, and in the next Star Wars installment we watched Anakin Skywalker sipping Pepsi during his lightsaber training and Obi-Wan extolling the virtues of his new Nike brand athletic footwear while lunching at the Tatooine branch Taco Bell.   Although Lucas has never gone quite that far, I certainly wouldn’t classify his merchandising policies as tactfully restrained. Consider, for instance, the recent series of Frito-Lay magazine ads featuring the slogan “Even Queen Amidala can’t resist Lay’s potato chips.”

mauldew.jpg (20365 bytes)
Drink Dew?  You may have noticed the
grim visage of Darth Maul peering out
at you lately.  I bet that tartrazine was
invented by a Dark Lord of the Sith.

can.jpg (12322 bytes)canclose.jpg (22371 bytes)
If you say it fast enough, “Mace Windu”
sounds a lot like “Mountain Dew”.

Pepsi’s aggressive tie-in campaign exhibits a series of 24 collectible aluminum cans, each featuring a different character from The Phantom Menace.  These cans interest me, not for the pictures, but the tiny, barely noticeable words that are mysteriously printed on each can without explanation.  I’m assuming that when the words from all 24 cans are assembled, they form a sentence. I’m curious as to what this sentence might be, but there’s no way I could purchase enough Pepsi products to find all 24 words.  That’s where you come in.  Do you have a collector can lying around?  Add a word to the nifty new automatic Star Wars / Pepsi Mystery Database!

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